Marketing & SEO
Campaign planning, content strategy, storytelling, and search/AI visibility.
Research-led work that turns ambiguity into validated products, clearer positioning, and smarter paths to market.
I help founders, startups, and innovation teams understand customers, test ideas, shape MVP direction, and make clearer decisions before investing too far.
Services
Customer & Market Research
Interviews, competitive analysis, market mapping, and insight synthesis.
Product Validation
Testing ideas, concepts, MVPs, and customer needs before teams invest too far.
Venture & Growth Strategy
Shaping positioning, product direction, and paths from idea to market.
My Work
Two selected venture-building case studies showing research, product strategy, MVP direction, and experience design across complex B2B workflows.
B2B Platform · AI-driven
Agilitas
AI-driven platform streamlining ingredient selection and reformulation for the food industry.
Venture Building · Food Industry
B2B SaaS · Fintech
Nashid
Digital verification platform for issuing, managing, and proving credentials in closed ecosystems.
Venture Building · Digital Credentials
Who am I
Samilca Camilo leads SC Collective, partnering with startups, innovation teams, and mission-driven organizations to translate research into strategy and strategy into execution.
Her work sits at the intersection of UX research, market insight, brand strategy, and marketing communications, helping teams clarify what they’re building, who it’s for, and how to communicate it with consistency across channels.
She’s known for bringing structure to ambiguity, building processes where none exist, and aligning user needs with business goals.
Samilca also contributes to UX research and product validation work through Greenlight Idea Lab as a Sr. UX Researcher/Designer and Head of Staffing, supporting clients with customer discovery, usability research, product strategy, and innovation teams with staffing augmentation needs.
Teams I’ve Worked With
Selected brands, organizations, and teams I’ve collaborated with or supported through employer, and independent work.
- Startups across fintech, legal, healthcare, food & beverage, and space
- Growing teams building processes from scratch
- Enterprise brands wanting research-driven brand experiences
Where I Add Value
- Clarifying what to build, who it’s for, and why it matters
- Validating ideas, concepts, and MVPs before deeper investment
- Understanding customers, markets, competitors, and decision gaps
- Turning insight into positioning, product direction, and go-to-market decisions
- Building structure for teams moving from concept to pilot or market
Best fit for early-stage teams, venture studios, and innovation groups that need customer evidence, sharper positioning, or product direction before build, launch, or scale.